December 11, 2018

At year-end, we are focused on that last push. December is a critical month.

Take a moment to step away from the madness and gain perspective.

Fundraising can be especially intimidating and discouraging for leaders of both new and small organizations. It is critical to remember that dollar donations should not be your short-term or long-term focus. The number of donors and the quality of donor stewardship are better benchmarks than December dollars in the door.

The very nature of gifts is that they are unknown and uncertain until they are received. Your campaign results are never a certainty. If you have an existing donor base, no matter how small, you are fortunate.